Strategy is creating a vision of the future and managing toward that expectancy. It’s an effective process for aligning short-term decisions with long-term goals. After all, to be successful, we have to be concentrating on implementation in conjunction with where we are going. We need to be continually responding to the demands of the market in which we operate.
Strategy is not about an annual planning session, it needs to be a constant focus in an ever changing environment. Our strategy needs to change and evolve as our environment changes and we need to do this in a timely and efficient manner.
A key component to having a coherent strategy that is responsive and firmly planted in the here and now is to initially embark upon developing a strategic plan that then becomes a dynamic document.
Strategic planning answers the three big questions:
- Where are we today?
- Where do we want to be in the future?
- What should we be focused on today, to be where we want to be in the future?
It is a simple process with an incredible power to energize your organization and bridge the gap between long-term vision and day-to-day tactics. Having answered the big three questions the team than creates action plans that start them moving in that direction – now! Now means today, this week, this month, and this quarter.
Involving the team in the planning process is as valuable as the plan it produces. The hard truth is that the best plan is one that actually gets implemented. That is why a plan developed by the implementation team will always beat a plan imposed on the implementation team.
Strategic planning is not about predicting the future, reading crystal balls, or calling some psychic hotline. Strategic planning is asking the people who’s actions will create the future what they want that future to be.
Where do you want to be in five years?
Not where do you think you’ll be.
Not where do you forecast you’ll be.
Where do you want to be.
Once the team identifies where they want to be they ask the next big question. What has to change in order for us to get there? Those changes are articulated as a small set of strategic goals with implementation plans that start immediately. While we talk about where we want to be in three to five years the focus on the plan is on what we are going to do during the next 1 – 12 months to get us there.
The team at FBLConsulting can help you develop and implement your strategy. Give us a call to find out further how your company can utilise strategy to become the best it can be.